Clothing Retail

Tommy Hilfiger

This is one of the simplest clothing retail site you could find out there for a name like Hilfiger. But don't push it away just yet. Remember design serves function. If that is the case, this websites design works very well.

The focus of this website is on the material they sell. It's very easy navigation, links on the left and material on the side. Notice how everything is grayish except for the images and the logo. I also like how when you click on most materials, its got many pictures attached to it, which show every aspect of the shirt or material one is buying. It is a good assurance to know how your shirt looks like, when you are buying it online. The checkout process is also fairly easy.

The only con I have about this website is the fact that the links a little light and it might be hard for some people to read it. Other than that, design certainly serves function.