Wednesday, October 31, 2007


OMG!
Oh My God is Yahoo's new celebrity gossip site. With an ultra modern design, and popping colors this site is unique in every way. It uses a lot of images, basically every news story is a picture with a title on it. I like the site just because of the fact they went away from the newspaper column style design and let the picture speak the story. Sometimes its confusing because its hard to notice the ads they place in between. Once you click on the site, you see a design that closely resembles YouTube structure. Also if you go back to the homepage you see a green tick mark on the articles you have already visited. The only thing I didn't like about the website was the rollovers on the text links. The pink box seemed too tight around the text compared to the big and airy feel of the website.

Wednesday, October 24, 2007


Kellands

Most real estate site bombard you with scenic images and information about their agents and their logo. But I found this site to be interesting in using the real estate of the website screen. Very big buttons and lots of space everything. Maybe not entirely functional or aesthetic but it gives a lot of breathing space. I feel more relaxed when I am on this site and just feel like enjoying the scenery. I don't know if purple was the right color to go with the website, but it ain't too bad. I think the website has made it really simple, "buying" "selling" and everything else. I noticed also how I did not come across any human beings in the pictures. Just the property. I liked this view better than the shining bright teeth of models posing on property pictures on other real estate sites. Maybe its because its in New Zealand but this site definitely made real estate buying really relaxing and hassle free.

Wednesday, October 17, 2007


Maserati

I wonder how such a beautiful product is backed up by such a boring and blah site. The car looks like a dream machine but the website is not worth carrying that beautiful name. The colors, the boxy nature, information overload and cheesy flash make this site very uniquely boring. Uniquely boring because the product is about luxury, speed, power and yet the site doesn't quite capture that essence. So I decided to check the competition, Ferrari, Porsche, they all have boring sites. Is this a trend now or is it they spend all the money on their cars and not their websites. Is it because they don't need any kind of advertisement, people who can and want to buy a Maserati know where to go and don't need a website.

Another thing I found on the Maserati website was a video podcast of their news videos. And then I found out it was just news with and image slide show. I think the world needs a better Maserati website, at least for people like me who can't afford one, but like to drool over the website.

Wednesday, October 10, 2007


Happy Feet



The second movie site I reviewed was Happy Feet. Other than being just a fun site, I like how they did the intro with the whole zooming in effect. One thing I noticed was how they did the mouse cursor change. I think it is both annoying and interesting. For some reason I feel is has more weight on the left side. Load time is heavy on the site and I hate how the game pops up in a different window. With pop-up blockers installed on most computers now, it could be a nuisance. I personally think they could have done a better job arranging the menu and icons. I love the dancing penguin which could be the only thing that keeps this site from being a boring site. The video link is awesome and well integrated into the design.

Transformers

I wanted to review this site because it was really badly done. The movie was good and I surprised the site didn't reflect on the movie at all. With the amount of graphics they had in the movie they could have incorporated some into the website.
The website is very lame, without having any sort of depth or 3D elements in it. They only show two robots and non of the vehicles or the transformation process or anything of the sorts. And more than anything the roll over sound is very annoying. And for a very dark and shaded movie, I don't understand why it has a white background.

Its got a lot of zoom in and zoom out effects which can become really boring compared to the extensive art work features on these robots. Infact, I think the splash screen looks better than the website.

Wednesday, October 3, 2007



US Air Force

The US Air Force website is probably the only website in the military world that has a unique design and is combines stealth marketing techniques. If you have seen the ads, the website is a good compliment to them. Very well organised, the website makes the air force extremely welcoming and challenging to this generation. From the logo design to the colors to the style, the website boasts a design that makes joining the airforce heroic in every aspect.

The campaign launched by GSD&M, 'Do Something Amazing" has been presented well in the website. They have tried to keep the younger generation in mind and put graphics that attract them to join the military, but at the same time present the benefits of the air force.