Wednesday, October 3, 2007



US Air Force

The US Air Force website is probably the only website in the military world that has a unique design and is combines stealth marketing techniques. If you have seen the ads, the website is a good compliment to them. Very well organised, the website makes the air force extremely welcoming and challenging to this generation. From the logo design to the colors to the style, the website boasts a design that makes joining the airforce heroic in every aspect.

The campaign launched by GSD&M, 'Do Something Amazing" has been presented well in the website. They have tried to keep the younger generation in mind and put graphics that attract them to join the military, but at the same time present the benefits of the air force.

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